The logo above is for a new company named TechSlinger that I was privileged enough to work on with my friends at The Image Shoppe. The TechSling is an innovative shoulder holster that lets you work hands-free with immediate access to your tablet and smart phone with extra storage to boot. The name “TechSlinger” lent itself to a silhouetted figure posed ready to draw upon the resources held in the holster. The sharp technical lettering was chosen to compliment the retro shape of figure with the fedora. Cyan was chosen to be the brand's highlight color.