This is a proposal series for The 1913 Room and The Grill at 1913 located downtown Grand Rapids. Both places had dark wood paneling which lends itself to communicating the fine ambiance they offer which is the main selling point, therefore it was used throughout the proposal. On the left are two ads that were designed to communicate luxury with enough negative space to appeal to a post modern generation.
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| These light pole banners were designed primarily for the foot traffic audience. Below is a composition of their use. |
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| This newsletter follows the same design as the other collateral. |
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| This proposed mailing of a cloth napkin and ring communicates a special event while implying elegance. |
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| These last two ads are designed to communicate to a thrifty middle to upper class audience. |
