NON-PROFIT COFFEE COMPANY DESIGN PROCESS

These are some proposed ideas for a coffee label that was trying to find a name and a look that worked for them. Many of these elements never saw the light of day, which is common, I show this to exemplify my design proposal process. You can view the final approved label here.

The sun is used as a saucer in a surrealist art deco style.

More surrealism used to represent the coffee plant as well as the farm's community.

More styles used to visually communicate the differing company name possibilities.

Point of sale racks or end-caps proposed for retail locations